
Some misguided marketers think that the “old school” marketing tactics apply to a new, customer-driven business world. The reality is that even if you’re the best, the most convenient or even the cheapest, promoting these virtues on social networks will not get your company the results that you’re seeking.
We all know the potential that kindness, honesty, and generosity have online – they’re welcomed and rewarded! So why is it that “conversations” are getting heavy with sales pitching and self...