Social Media Marketing Site Research

In a world filled with social media, it's hard to choose which one to focus on to spread the word about a business. Ad-ology surveyed 752 US-small business owners to see which social media sites were the most beneficial for the success of their companies (via eMarketer.com).

9. Foursquare: 4.3% found it very beneficial

Everyone else found it:

Somewhat beneficial: 9.7%

Not very beneficial: 12.8%

Do not use it: 73.3%

8. LivingSocial: 6.9% found it very beneficial

Everyone else found it:

Somewhat beneficial: 7.7%

Not very beneficial: 11.7%

Do not use it: 73.7%

7. Yelp: 7.0% found it very beneficial

Everyone else found it:

Somewhat beneficial: 11.2%

Not very beneficial: 11%

Do not use it: 70.7%

6. Groupon: 7.6% found it very beneficial

Everyone else found it:

Somewhat beneficial: 8.6%

Not very beneficial: 12.2%

Do not use it: 71.5%

5. Myspace: 10.8% found it very beneficial

Everyone else found it:

Somewhat beneficial: 14.4%

Not very beneficial: 17.7%

Do not use it: 57.2%

4. LinkedIn: 12.9% found it very beneficial

Everyone else found it:

Somewhat beneficial: 20.1%

Not very beneficial: 15.2%

Do not use it: 51.9%

3. YouTube: 13.6% found it very beneficial

Everyone else found it:

Somewhat beneficial: 17.4%

Not very beneficial: 12.6%

Do not use it: 56.4%

2. Twitter: 14.6% found it very beneficial

Everyone else found it:

Somewhat beneficial: 17.6%

Not very beneficial: 14.0%

Do not use it: 53.9%

1.   Facebook: 29.7% found it very beneficial

Everyone else found it:

Somewhat beneficial: 25.4%

Not very beneficial: 12.5%

Do not use it: 32.4%

Recently, the Pivot Conference team set out to learn more about the state of social advertising and the future ahead by conducting an industry survey of 230 brand managers, executives, and marketing professionals.

The participants were asked to share their favourite  sites, blogs, and newsletters for learning the latest about social media marketing trends.

11 .
              

  1. Mashable earned the top spot with 82%

      2. Techcrunch followed with 61%

      3. AdAge earned the third spot with 54%

      4. emarketer – 44%

      5. Brandweek – 36%

      6. MarketingProfs – 27%

      7. SmartBrief for Social Media – 26%

      8. Altimeter Group – 26%

      9. MarketingSherpa – 21%

     10 ClickZ – 20%

Corporate Marketing Managers represented the largest group of individual respondents with 16%, but a three-way tie followed closely behind with participants representing Corporate Presidents/CEO’s/Principals, Directors of Marketing, and Agency Presidents/CEOs/Principals.

What do you think? What are your favourite resources for social media?