Creating a fan page is easy, creating a following and community is the hard part. I am going to show you 5 Facebook pages that have built their fan pages and interactions to achieve the results they have.
1. Gap
You will first see when you land on the page that if you like them you will get a discount. Every tab also requires you to be a fan to see their exclusive line of clothing. Have a look around you might want to like it to. Gap on Facebook. Their interaction is also great as they have done 2 big things.
2. Threadless
Now these guys know how to make shirts. As soon as you land on their page you see their latest shirts. The really cool part about this is you can comment on the shirts directly right then and their. You can also like them. This means these comments are being published in their feeds. Next you can buy straight from their welcome page as well. Check them out at Threadless
3. Livescribe
Building in your customer support to your Facebook page creates a comfortable environment for people to interact with you. Share an idea, give praise or report a problem. The great thing here is it shows that Livescribe care and answer all of your questions. They also have storefront you can purchase from.
Summary
- Hide your content for fans only
- Allow easy communication and sharing of your products
- Show your customer support and engage them for ideas
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