The Power of RSS Feeds

While many internet users readily click on the RSS button on their preferred websites to keep themselves updated on news, sports, blogs or videos, few seem to realize the role that RSS can play in the improving search engine ranking on Google or driving traffic to their websites.

If you have articles, blogs or videos on your website you could be missing out on tons of traffic if you don’t have an RSS feed. The internet is hungry for fresh content. When you submit your RSS feed to RSS submission sites they will be automatically pinged when you update your blogs or website content. You can take one piece of content and upload it to 10 different websites. Now this one piece of content is equivalent to 10 pieces of content and you can share these 10 different RSS links with different RSS submission sites and maximise the traffic that you have on the internet.

Driving traffic to your blog or website

While there may well be internet users who like what you post on your blog or website, they have better things to do than visit your website every day to see if you have posted anything new. These readers would normally subscribe to your RSS feed and automatically receive an email update alerting them each time you update your blog or website with content. A subscriber also has the option of adding a script to his or her blog so that visitors to that subscriber’s blog will also be able to read your blog. Readers who have content related to your subject will flock to your blog or website to check out the content thereby creating a viral effect.

Content submission to other sites

While adding fresh content to your own website or blog is a great traffic strategy, another equally effective strategy is to seek out blogging sites with a high rank that are related to your market and post on these sites. By piggybacking on these high traffic websites, you can gain excellent short term exposure and with quality posts create recognition for yourself as an expert in your niche. Once this is achieved you will get a flood of visitors to your site who will then subscribe to your RSS feeds.

RSS Feed Advatages

Publishers:

Improves Search Engine Optimization
Enables Faster Web Crawling and Indexing
Publicizes your new content automatically
Helps Reach New Audiences
Free Marketing and Easier to market than sending out email campaigns

Visitors:

Provides the latest content and updates all in one place
Saves time because the content is delivered to you
Easy to subscribe and unsubscribe

If you are just starting a new blog or have very low readership, one tactic you can use to gain traction is to add your blog’s RSS feed to blog directories. Below are some of the better ones

1) Blog Digger

Alexa rank: 23,525

Google page rank: 6

2) URL Fan

Alexa rank: 92,434

Google page rank: 6

3) Feedage

Alexa rank: 5619

Google page rank: 6

4) Feedcat

Alexa rank: 24,024

Google page rank: 6