One of the best methods of monetizing blogs is by promoting products as an affiliate.
In the end we have two goals when promoting products as an affiliate:
- Attract targeted visitors to your pre-selling page.
- Persuade visitors to click your affiliate links.
The art of pre-selling lies in the unknown qualities of your posts that encourage people to click your affiliate links.
It could be:
- The way you present information on the product
- Your shared experience of the product
- The design of your website and/or post layout
- Contextual aspects of your affiliate link placement.
There are several ways dressing up product reviews
1. Use images
Many bloggers go to large image retailers and grab an eye-catching image for the post. But you don’t have to do this. Instead, you can use screen capture software and capture many images from the vendor’s website, you can also use any images provided by a vendor (usually physical product vendors have several images affiliates can use).
If you’re selling a digital product or web-based software, buy the product or sign up for a trial offer so you can take screenshots of the back end of the service. You can use these screenshots to show how easy it is to use a product, or turn a series of screenshots into a how-to tutorial.
2.Tables and Charts
Many viewers love websites that use tables and charts to present a great deal of information in a succinct manner. For example, you can set out the product features and specifications,along with a brief write-up, in an attractive table or chart. You can also use tables and charts to compare products within a product-line or industry. You can make use of WordPress and both TinyMCE Advanced plugin and/or the WP-Table Reloaded plugin for creating tables and charts.
3. Demo Videos
You can take the image screenshot method further by creating demo videos of the product you promote. For example, if you’re promoting web-based software, you can do a screen capture video of yourself using the service. Again this forms a great pre-selling demo that informs your readers about the product.
4. Quote Boxes
Some bloggers like to include quotes taken from reviews and testimonials of the product they’re promoting. You can dress up re-published reviews with the Quote tool in the WordPress visual editor.
5. Coupons and Sales Pages
A coupon and sales page is a no-brainer for any affiliate marketer. Many vendors, whether they sell physical products or digital products, routinely offer coupons, sales, and discount opportunities for affiliates to promote. As a blogger and affiliate marketer, you have a great opportunity to earn commissions with these discounts.
6. Bullet Points
Using bullet points isn’t new, or an earth-shattering technique. However, it merits mention because bullet points are effective in dressing up any type of web page, including pre-selling pages.
Although the above “dressing-up” techniques help you pre-sell, the most important element of your reviews and other pre-selling articles is the quality of your content.